Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side monitoring as a method to boost their information collection procedures. While it requires more technical knowledge than regular GTM and may introduce extra expenses, it can cause better precision and even more reliable data
Pixel monitoring makes use of an item of code to register conversions on your site. It's easy to set up and much less vulnerable to advertisement blockers.
1. Much more accurate data
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it should be.
Server-side monitoring is a much more protected option that aids to bypass these limitations, as it's packed from your own domain name and treated as first-party code, meaning it's much less most likely to be affected by advertisement blockers or various other safety and security measures. This gives a lot more precise data and an extra total picture of customer journeys throughout networks.
Additionally, this type of monitoring allows organizations to track conversions beyond the site, such as call and in-store sees, which can be challenging for pixel-based monitoring. This versatility gives marketing experts a lot more ownership over the information they send, and makes it less complicated to adhere to various information laws. It's additionally a lot much less vulnerable to fraudulence, as it's more difficult for fraudulent stars to manipulate the system by changing the postback URL.
2. Much better control over data.
Server-side tracking permits services to collect and enhance data before sending it to third-party analytics/advertising systems. This enhances information completeness and precision, which can help marketing experts make more enlightened marketing choices.
Traditional pixel monitoring relies on JavaScript tracking codes that are put in internet site visitors' internet browsers. These tracking codes are frequently obstructed by ad blockers, which can lead to information collection interruptions and unreliable outcomes. Server-side tracking makes it possible for businesses to bypass these restrictions and give accurate, regular data that is less prone to interference.
This kind of monitoring also allows services to track conversions that take place outside of the website, like call and in-store purchases. This is very important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is an essential reason S2S is extra reliable for companies looking for to adjust to these changes.
3. Less susceptible to fraudulence
Server-side monitoring enables companies to adjust information payloads before it reaches 3rd party endpoints, boosting protection and privacy. This is particularly crucial as various internet browsers and platforms increasingly alter exactly how they manage cookies. As an example, in iphone 14, Safari will only deliver first-party cookie data and will not enable pixel-based monitoring. Making use of server-side monitoring, you can bypass these constraints and remain to track conversions that happened outside of your site.
Additionally, server-side tracking allows you to catch customer information straight by yourself web servers. This removes dependancy on 3rd parties, which can be vulnerable to breaches and privacy violations.
A server-side tracking system is a set of instructions that tells your website's server what events to record. This data is then sent to analytics tools like Google Analytics and Facebook Business. It's also used to trigger event-based ads, such as retargeting. On the other hand, pixel monitoring is a different approach that makes use of a tiny item of code on your web page to gather information from individuals.
4. Simpler to execute
Server-side tracking is a data collection process that happens on the internet site's very own web server, bypassing internet browser restrictions. This implies that data collected by the website/app is first sent out to the web server where it's refined and after that forwarded to analytics tools like Google Analytics or Facebook Pixel.
The advantage of this strategy is that it minimizes the range of data management and gives companies a lot more control over transmission, making it normally much more reliable. As a result, it's much less vulnerable to information difficulties triggered by things like a busted link or an active ad blocker being mounted.
With OWOX BI's Server-Side Monitoring, your service can collect real-time conversion information similarly that you would with pixels or a cookie, but this is after that passed straight to your marketing personalized email marketing and advertising tools on the web server. This enables you to have more exact information and helps ensure conformity with privacy regulations such as GDPR. In addition, it likewise prevents the tracking constraints imposed by internet browsers and advertisement blockers.