Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of ecommerce companies are turning to server-side monitoring as a method to improve their information collection processes. While it calls for a lot more technical knowledge than regular GTM and might introduce added expenses, it can lead to higher accuracy and even more dependable information
Pixel monitoring makes use of an item of code to register conversions on your site. It's simple to establish and much less prone to ad blockers.
1. Much more precise information
The typical method of tracking conversions on a site, utilizing pixels, is having trouble with altering web browser privacy policies. This means that the data being sent out to Google Advertisements, Facebook Manager and various other platforms is much less exact than it should be.
Server-side tracking is an extra protected choice that aids to bypass these constraints, as it's filled from your very own domain name and treated as first-party code, implying it's less likely to be impacted by ad blockers or other safety and security procedures. This gives more accurate data and a more full photo of individual journeys across channels.
Additionally, this type of tracking allows organizations to track conversions beyond the website, such as call and in-store visits, which can be difficult for pixel-based monitoring. This flexibility gives marketers much more ownership over the information they send out, and makes it easier to comply with various information legislations. It's also a great deal much less at risk to fraud, as it's more difficult for deceptive actors to adjust the system by modifying the postback link.
2. Better control over data.
Server-side tracking permits organizations to gather and enhance information before sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can aid marketing professionals make even more educated advertising decisions.
Conventional pixel monitoring counts on JavaScript tracking codes that are placed in website site visitors' browsers. These tracking codes are typically blocked by ad blockers, which can cause information collection disruptions and incorrect outcomes. Server-side monitoring allows companies to bypass these limitations and give precise, consistent data that is much less prone to interference.
This type of monitoring likewise allows businesses to track conversions that happen outside of the site, like call and in-store acquisitions. This is essential since brand-new privacy policies such as Apple's Intelligent Monitoring Avoidance (ITP) limit the shelf life of cookie-based monitoring pixels to 7 days. This is a crucial reason why S2S is more reliable for organizations seeking to adapt to these adjustments.
3. Less vulnerable to scams
Server-side tracking allows companies to adjust data payloads before it gets to third party endpoints, boosting safety and privacy. This is specifically essential as various browsers and systems progressively transform exactly how they take care of cookies. For instance, in iOS 14, Safari will just deliver first-party cookie information and will not enable pixel-based tracking. Utilizing server-side tracking, you can bypass these restrictions and remain to track conversions that occurred beyond your website.
On top of that, server-side tracking allows you to record individual information directly by yourself web servers. This eliminates dependancy on third parties, which can be susceptible to violations and privacy infractions.
A server-side tracking system is a set of guidelines that tells your web site's web server what events to tape. This information is then sent out to analytics tools like Google Analytics and Facebook Company. It's additionally utilized to cause event-based ads, such as retargeting. On the other hand, pixel monitoring is an alternative technique that makes use of a small piece of code on your website to accumulate data from individuals.
4. Less complicated to execute
Server-side tracking is an information collection procedure that happens on the web site's very own web server, bypassing web browser constraints. This means that data gathered by the website/app is first sent out to the web server where it's processed and then forwarded to analytics devices like Google Analytics or influencer marketing analytics Facebook Pixel.
The advantage of this approach is that it reduces the range of information monitoring and offers organizations much more control over transmission, making it normally a lot more reputable. As a result, it's less prone to data obstacles triggered by things like a damaged link or an energetic advertisement blocker being mounted.
With OWOX BI's Server-Side Monitoring, your organization can collect real-time conversion data in the same way that you would with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This enables you to have more precise data and aids make sure conformity with personal privacy guidelines such as GDPR. Additionally, it additionally stays clear of the monitoring restrictions enforced by web browsers and advertisement blockers.